Effective Date: January 12, 2026
This Privacy Policy explains how Fyrestoke (we, us, our) collects, uses, discloses, and protects personal information. It applies to our website (embersandatlas.com), communications, and catering services across Peterborough and surrounding areas.
By using our website or engaging our services, you consent to this Policy.
1. Personal Information We Collect
- Contact and identity data: name, company, email, phone, billing address.
- Event details: event date, location, guest count, service style, menu selections, vendor contacts, venue rules.
- Dietary information: dietary preferences and allergy information you choose to provide for you or your guests to help us plan safe menus.
- Payments: we use trusted third‑party payment processors; we do not store full payment card numbers.
- Communications: emails, messages, feedback, and customer support interactions.
- Website and device data: IP address, pages viewed, time on site, and similar analytics via cookies or pixels. See Cookies and Analytics below.
- Photos and media: optional event photos or short video clips we capture for portfolio/marketing, subject to your preferences (see our Terms & Conditions).
2. How We Use Personal Information
- To provide, schedule, and manage catering services and events.
- To communicate about quotes, proposals, bookings, changes, and support.
- To tailor menus and service to dietary needs and preferences.
- To process payments and send invoices and receipts.
- To operate, secure, and improve our website and services.
- To send service‑related notices and, with your consent where required, occasional marketing updates about our offerings.
- To comply with legal obligations and enforce agreements.
3. Legal Basis and Consent
- In Canada, we collect, use, and disclose personal information with your knowledge and consent or as otherwise permitted by law (e.g., for reasonable purposes related to providing our services).
- Where required, we will obtain express consent (for example, for sensitive dietary information or marketing communications). You may withdraw consent at any time, subject to legal or contractual restrictions and reasonable notice.
4. Sharing and Disclosure
We may share personal information with:
- Service providers and partners who help us deliver services (e.g., payment processors, rental companies, logistics, venues), bound by confidentiality obligations.
- Professional advisors (accountants, insurers, lawyers) as reasonably necessary.
- Authorities where required by law, regulation, court order, or to protect rights, safety, or property.
- In the context of a business transaction (e.g., merger or sale), subject to confidentiality and applicable law.
We do not sell your personal information.
5. Cross‑Border Transfers
We may store or process information using service providers located outside your province or outside Canada (e.g., cloud hosting in the United States). As a result, your information may be subject to foreign laws and access by foreign authorities. We take reasonable measures (contractual and organizational) to protect information when transferred.
6. Retention
We retain personal information only as long as necessary for the purposes described in this Policy, for legitimate business needs (e.g., accounting), and as required by law. When no longer needed, we securely delete or anonymize information.
7. Security
We use reasonable physical, organizational, and technical safeguards appropriate to the sensitivity of the information, including restricted access, encryption in transit where feasible, and staff training. No method of transmission or storage is 100% secure.
8. Your Choices and Rights
- Access and correction: You may request access to or correction of your personal information in our custody or control, subject to legal limits.
- Consent: You may withdraw consent to our use or disclosure of your information, subject to legal or contractual restrictions and reasonable notice.
- Marketing: You can opt out of marketing emails at any time by using the unsubscribe link or contacting us.
- Cookies: You can adjust browser settings to block or delete cookies; some site features may not function properly without cookies.
Residents of Ontario : We handle personal information in accordance with the (PIPEDA) and provincial (FIPPA, MFIPPA, PHIPA) laws . You may contact if you have concerns.
9. Cookies and Analytics
We use cookies and similar technologies to operate our website, remember preferences, and measure traffic and performance. We may use privacy‑respecting analytics tools and/or third‑party analytics providers that collect aggregated statistics. You can manage cookies via your browser settings.
10. Children’s Privacy
Our services are intended for adults organizing events. We do not knowingly collect personal information from children without appropriate consent from a parent or guardian.
11. Third‑Party Links
Our website may contain links to third‑party sites. We are not responsible for their privacy practices. Review their policies before providing personal information.
12. Changes to This Policy
We may update this Policy from time to time. The Effective Date above shows when it was last updated. Material changes will be posted on our website or communicated to clients where appropriate.
13. Contact Us
Questions or requests about privacy:
- Email: support@fyrestoke.com
- Please address requests to: Privacy Officer, Fyrestoke
We will respond to privacy inquiries within a reasonable time and in accordance with applicable law.